METSAN Catalog Redesign

They said it was just a technical product list. I said: it needs a bit of elegance.

METSAN’s technical catalog needed more than specs — it needed soul.

I transformed a dense product list into a visually engaging, category-based editorial design.

With bold layouts, functional hierarchy, and a modern color system, we turned technical data into a brand asset that speaks clearly to both engineers and clients.

The result: a high-impact catalog that elevates METSAN’s presence at every meeting, fair, or presentation.

✦ Roles: Visual direction, layout design, typography, export prep.

✦ Tools used: Adobe InDesign, Illustrator, Photoshop.