Premium Brand Identity Design for Akalan Real Estate
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The static hero image presents the Akalan logo in its purest form — bold, structured, and architectural.
Designed to evoke stability and elegance, the centered composition and dark-toned background allow the silver symbol to stand out with intention.
It’s not just a logo — it’s the brand’s foundation, captured in one emblem.
Akalan — Elegant Brand Identity for a Premium Real Estate Brand
Transforming a generic real estate brand into a structured and visually intelligent presence.
Akalan’s visual presence lacked distinction in a market saturated with generic real estate branding. This rebrand was an opportunity to introduce an architectural sense of elegance — a clean, structured identity that reflects both confidence and calm. The result is a system that’s equally minimal and memorable.
Project Scope
Akalan is a boutique real estate company specializing in premium housing. They needed a full rebrand that would elevate their market positioning and reflect architectural precision and elegance. The project included logo design, brand color system, stationery, branded folder, and a logo animation for digital use.
My Approach
Although Akalan operates in the real estate sector, my goal was to differentiate it from generic competitors by introducing an elevated visual aesthetic.
I focused on giving the brand a sense of elegance and structure — without compromising its corporate professionalism.
The design direction balanced modern minimalism with architectural clarity, resulting in a brand identity that feels both premium and grounded.
Problem Solving
The previous logo lacked visual balance and didn’t support the brand’s premium positioning.
Through a redesigned monogram system and refined typographic hierarchy, I created a logo that is both aesthetically elevated and highly functional across different mediums.
Compared to its competitors, Akalan’s new identity now stands out with a distinctive presence — contributing to stronger brand positioning in the high-end real estate market.
Result
The final brand identity achieved both visual elegance and practical usability — resulting in a cohesive system that reflects the client's personality and vision.
The client was fully satisfied with the outcome, highlighting how the new identity elevated their confidence in presenting the brand.
Akalan now stands as a refined, well-positioned brand within the real estate sector, offering a rare combination of aesthetics and functionality.
The letterhead design brings Akalan’s identity into everyday communication — clean, structured, and understated.
The use of generous whitespace, aligned margins, and a refined logo placement ensures the brand feels professional yet elegant in printed correspondence.
Subtle typographic hierarchy supports clarity while maintaining the brand’s architectural tone.
The business card design reflects Akalan’s identity in its most concise form — balanced, premium, and precise.
Clean alignment, sharp spacing, and minimal color use create a sense of confidence and discretion.
The metallic silver accent adds a tactile quality, reinforcing the brand’s architectural elegance.
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Posted Jul 12, 2025
Rebranded Akalan, a boutique real estate brand, with a modern architectural identity system focused on clarity, structure and minimal elegance.
Likes
3
Views
20
Timeline
Jul 14, 2025 - Jul 15, 2025
Clients
Akalan makina inşaat san tic ltd şti
