Website and brand design for multicultural organization

Brand Designer

Logo Designer

Web Designer

Adobe Illustrator

Figma

WordPress

VLMFSS website redesign

Project: Brand & Website Role: Web Designer & Developer Client: Vancouver & Lower Mainland Multicultural Family Support Services Society (VLMFSS) Year: 2023 CMS: WordPress Site: vlmfss.ca

Fostering inclusivity online to help end family violence for all

Vancouver & Lower Mainland Multicultural Family Support Services Society (VLMFSS) uses a culturally responsive, women-centred approach to help people affected by family violence.

Goal

For over 30 years, VLMFSS has been helping refugee and immigrant women facing family violence. One difficulty with the VLMFSS brand is that the full name is hard to remember and the logo does not scale well on different media. Moreover, the upkeep of the website is falling behind.

VLMFSS reaches out to me to redesign their logo and website. The challenge is to retain elements from the original logo as a tribute to the organization’s legacy while giving it a fresh look.

The goal for the website is to make it accessible to everyone, especially non-native English speakers. Because VLMFSS deals with sensitive issues, they want to convey the same sense of privacy and safety online as they do for clients offline.

Result

The rebrand involves highlighting the abbreviated name “VLMFSS” and introducing the vibrant colour blue. The blue not only symbolizes vitality but also helps broaden the appeal. The final design is a simplified version of the original logo that is easier to scale across various media.

Along with the brand transformation, we also make significant improvements to the site so that it is easy to use. We use icons, Google Translate, diverse photos, easy-to-understand language, and the same message everywhere.

The outcome is an inviting and user-friendly website that places accessibility and confidentiality at the forefront.

Mockup of the VLMFSS logo on business cards of different colours.

Google Translate is available on the site so visitors can read the content in different languages.

The new form helps VLMFSS decide what kind of help a client needs. This means clients can get help faster.

The website is easy to use on all devices, and “Exit Now” is always visible, so clients can leave quickly when they want to.

While testimonials are helpful for site visitors to understand the benefit of reaching out (social validation), keeping the client’s identity private is just as important. Here, we use a photo of nature and “Anonymous” to hide the identity of the author. Below that, you can see that we use icons to make it easier to understand key information for non-English readers.

Logo & Brand design • Website redesign • Quick Exit button • Google Translate integration • Accessibility • Donation form integration • Online intake form • Events feed • Diversity & Inclusion

Tiffany brought with her a warm attitude and openness that made communication much easier for me and my team.

When we first connected with Tiffany, VLMFSS acknowledged that the website was outdated, needed improvement in our branding, and difficult to navigate for communities and service providers. We needed a creative and timely solution that would make updating the site easy. Most importantly, we wanted to establish trust with our clients, community partners, and the public online – this meant putting accessibility and privacy first.

The resulting new site has streamlined client intake and provided translations so that clients of various backgrounds could utilize our services no matter what language they spoke. We also embarked on the bold initiative to modernize the beloved logo. It was not an easy process, but we came to a decision that we were all happy with.

Tiffany brought with her a warm attitude and openness that made communication much easier for me and my team. Her creativity, adaptability, highly organized skills, response times, problem-solving, and communication were instrumental for us to achieve the goals we embarked on.

We are very proud of the work Tiffany did on our website. We have received numerous positive comments from our clients and community partners. We will not hesitate to recommend her to anyone requiring a fresh and innovative approach and look for their websites or other online platforms.

Dr. Harjit K.

Executive Director

Vancouver & Lower Mainland Multicultural Family Support Services Society (VLMFSS)