• Objective: Build a Shopify-based e-commerce platform for Armour Heavy that showcases their T-shirts with a visually dynamic and user-friendly design.

• Tools Used:

• Figma: For initial wireframes and prototypes.

• Google Docs: For documenting content structure and user flow.

• Key Steps:

• Collaborated with the client to understand their brand vision, product range, and target audience.

• Conceptualized a design approach that highlights Armour Heavy’s T-shirts using high-quality videos and static renders.

• Planned a streamlined user journey focusing on product discoverability and ease of purchase.

• Objective: Create a visually appealing and intuitive interface aligned with Armour Heavy’s brand identity.

• Tools Used:

• Figma: For designing mockups and high-fidelity prototypes.

• Adobe Illustrator: For refining graphical elements.

• Key Steps:

• Designed a homepage featuring a hero section with videos and static renders of T-shirts, creating an immersive first impression.

• Developed category and product pages with clean layouts to ensure clarity and focus on the products.

• Integrated filtering and sorting options to improve user navigation and product discoverability.

• Objective: Use videos and static renders to showcase Armour Heavy’s T-shirts in the best possible light.

• Tools Used:

• Cinema 4D: For creating static renders of T-shirts.

• Adobe After Effects: For editing and optimizing videos.

• Photoshop: For enhancing image quality and consistency.

• Key Steps:

• Created high-resolution renders of T-shirts with attention to fabric texture and design details.

• Produced short videos highlighting the T-shirts’ fit, features, and branding for the hero section.

• Optimized assets for fast loading while maintaining quality across devices.

• Objective: Develop a fully custom Shopify store tailored to Armour Heavy’s needs.

• Tools Used:

• Shopify Admin Panel: For backend management and integrations.

• Hydrogen: For headless Shopify development to enhance customization and performance.

• Tailwind CSS: For consistent styling.

• Key Steps:

• Built custom templates for the homepage, collection pages, and product pages.

• Integrated the hero section with embedded videos and static renders for a dynamic user experience.

• Configured the Shopify backend for easy product management and order tracking.

• Objective: Enhance user engagement through dynamic interactions.

• Tools Used:

• GSAP (GreenSock): For smooth animations and transitions.

• Shopify API: For seamless integration of interactive features.

• Key Steps:

• Added hover effects on product images to display alternate views or videos.

• Implemented a quick add-to-cart feature for streamlined shopping.

• Included subtle animations on scroll and navigation transitions to elevate the browsing experience.

• Objective: Ensure a seamless shopping experience across devices.

• Tools Used:

• Figma: For responsive design layouts.

• Google Lighthouse: For performance testing.

• Key Steps:

• Designed mobile-specific layouts to maintain visual hierarchy and usability.

• Optimized videos and renders for faster loading on mobile devices.

• Ensured smooth navigation and interactivity across all screen sizes.

• Objective: Validate functionality, responsiveness, and performance.

• Tools Used:

• BrowserStack: For cross-browser and cross-device testing.

• Shopify Admin Panel: For order and inventory flow testing.

• Key Steps:

• Tested the entire website for navigation, animations, and cart functionality.

• Verified video and image performance across desktop and mobile devices.

• Ensured all interactive features were working seamlessly.

• Objective: Prepare the site for a flawless launch.

• Tools Used:

• AWS: For hosting video content to ensure smooth streaming.

• Google Analytics: For tracking user behavior post-launch.

• Key Steps:

• Migrated the final site to the live Shopify environment.

• Configured SEO settings, including metadata and sitemaps, for better visibility.

• Set up payment gateways and shipping options in the Shopify backend.

• Objective: Provide continuous support to enhance user experience and site performance.

• Key Steps:

• Monitored analytics to identify user behavior and optimize the layout and flow.

• Updated video and image assets for seasonal campaigns or new product launches.

• Conducted regular performance checks to ensure smooth operation.

This Shopify-based e-commerce website for Armour Heavy combines visually rich elements like videos and static renders with custom functionality, offering users a seamless, engaging, and scalable shopping experience tailored to the brand’s unique identity.