The Client: The client was my city's police and this was an esteemed project for Ahmedabad police as a part of the Gujarat State Government initiative for cyber security for women and women's security.

My roles and responsibilities: As a Social Media Manager, I was tasked with comprehending the goals of an awareness campaign aimed at informing the people in the city about recent cyber crimes, while also raising awareness about the female police team, also known as the SHE team, that is dedicated to assisting women in the city.

Requirements: Social media marketing, Content writing, Canva, Copywriting, Hashtag Marketing, Managing and Communications, Analyzing, and Calendaring.

They sought an individual with expertise in understanding diverse females migrating to Ahmedabad, and challenging cultural norms. Communicating with this female crowd via their social media was their priority. Experience in social media marketing, research, copywriting, and brand relatability was required. Fluency in Gujarati, the regional language of Ahmedabad, was also essential to reach women of different linguistic backgrounds. I am proud to say that I met these criteria with my seasoned knowledge.

The campaign drew the attention of the city and the hashtag was trending on Twitter. With multiple shares and reshares on Instagram, movie stars, politicians, and local influencers made this regionally(Gujarati) written campaign more public and increased the eyeballs on the campaign initiatives.