The Client: The client was an up-and-coming pickle brand by the name of 'The Pickle Culture' that already has a social media presence and an audience base. They wanted to inform their audience about the different varieties of pickles they made.

My roles and responsibilities: My role as a Social Media Manager was to humanize the brand in terms of health and nostalgia and create brand creatives with catchy content and post it on their social channels.

Requirements: Brand Humanizing, Social media marketing, Content writing, Copywriting, Managing and Communications, Collaboration, and Calendaring.

Seasoned knowledge of social media markets, an avid researcher who delves deep into your brand persona, making striking copies for your social, making your brand relatable to your audience, proficient in writing content, and savvy in understanding what social media channels to use.

The campaign was a huge hit in adding an emotional aspect to the brand. The audience became highly engaging and the brand was able to convey its delicious pickle varieties to its audience. The copy is scheduled to be on the home page of their website as it represented everything they wanted their brand to stand for.