Precor Stretch Trainer Video

We created this video to introduce the world to Precor's new Stretch Trainer - a fitness machine designed to promote a healthy post-workout cooldown routine.

The client wanted an engaging, social-first video that would tell the product story with visuals only. No text callouts or voiceover.

The key challenge here was to find a way to combine dynamic movement (a staple of Precor's brand style) with the chill vibes of a post-workout stretch routine. We needed to see the machine in action, there needed to be a certain level of energy and movement - but not too much energy. Not too much movement. This video is about healthy cooldowns, not going flat out.

The solution started on shoot day, when our team shot a mix of real-time and HFR footage that captures the motion, grace, and satisfaction of a deep stretch. During post-production, we used a variety of editing techniques including clever juxtapositions, subtle speed ramps, and evocative music to bring the piece to life.

The result is a uniquely creative piece that combines dynamic motion with the chill vibes of a post-workout stretch routine. Happy to say, the client loved this one!