Geekey 2.0 Launch Video

This product launch video for Geekey was one of our most technically challenging - and ultimately rewarding - projects to date!

The owner of Carve Design was planning a successor to the extremely popular Geekey multitool. He asked us to come up with a video that would help him launch the product: something that would generate the kind of buzz and goodwill that translated to pre-orders on GoFundMe. These pre-orders were necessary for him to fund the final stages of product development and manufacturing.

The original Geekey multitool was (and still is) on the market. Carve needed to make the case for Geekey 2.0, and that meant the video would be product-focused. But, it also had to be highly creative, with a memorable hook to help it stand out. And it needed to be done on a reasonable budget.

In partnership with Carve Design, we developed original creative that highlighted key product features within the context of a fun, engaging, and visually dynamic concept. Some of the shots - especially the camera swings and swoops - required careful planning and practice in the days before the actual shoot. Afterward, during the edit, we used After Effects to dial in the right balance between realistic movement and complete zaniness.

Carve Design loved the final video. It was unique, it was delivered within budget, and it played a key role in their GoFundMe marketing. In fact, they exceeded their funding goal!