Director of Communications - David Ocampo Grajales for Congress
Laura Lithgow
Scope of Work
Cultivate relationships with reporters, editors, news directors, & other media stakeholders; pitch candidate to news outlets
Oversee development & implementation of digital strategies to expand candidate's following on social media & grow email list
Coordinate with campaign team to brief the candidate for interviews & public appearances
Ensure that candidate & staff are kept informed of national & local news
Draft speeches, talking points, floor statements, press releases, op-eds, newsletters, interview memos, campaign website copy and other communication materials
Manage the communications team, which includes volunteers & campaign interns
Accomplishments:
Fundraising over $4k via social media DMs
Optimized Google search results
Increased Twitter followers by over 65%
Increased Instagram followers by over 33%
Instagram average engagement rate of 5.67%
Production of campaign video with over 70k views across all platforms
Campaign Website
Press Releases
Twitter Strategy & Copywriting
Twitter strategy to increase followers, engagement, website traffic, donations & volunteer sign-ups. Curate content & draft tweets, threads & statements.
Campaign Video
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Posted Nov 12, 2022
Develop, manage and execute communications strategy for the campaign including social media, public relations, and speech writing.
