Innovative Brand Identity for Pixtap's NFC Digital Business ...
Varun Bhagtani
Designing a brand identity for Pixtap. An NFC-powered digital business card.
The challenge wasn't making it look "technological".
It was creating a symbol that communicates transfer, connection, and interaction without relying on the usual "tech clichés" :- WiFi waves, arrows, circuits, or network graphics.
The final mark is built around a single extracted pixel, becoming part of the letterform itself and forming the foundation of the wider identity system.
From the logo to the packaging and card design, every element follows the same geometric language.
Still refining the system, but it's starting to feel like a brand.
What are your thoughts on this?
Like this project
Posted Jun 5, 2026
Designing a brand identity for Pixtap. An NFC-powered digital business card. The challenge wasn't making it look "technological". It was creating a symbol th...
