AI-Powered Cold Outreach Email Automation

AI-Powered Cold Email Automation for B2B Lead Generation

Client's Goal: 12panel now, an ecommerce company specializing in drug tests, wanted to scale their B2B outreach and reliably connect with high-value prospects at volume—without running into deliverability issues or manual bottlenecks

Challenges: They struggled with sourcing large, accurate lead lists, high bounce rates from unverified emails, and poor inbox placement due to authentication gaps. Manual outreach was slow and inconsistent, limiting growth.

Solution & Approach: I delivered a fully automated cold email system that manages the entire outreach workflow. The client can import lead lists (CSV or spreadsheet, up to 100,000+ at a time) or connect their lead generator directly via API. Every email address is double-verified before sending, and all email authentication (DKIM, SPF, DMARC) is handled automatically for each subdomain. The system crafts and sends AI-personalized multi-step sequences, manages replies, and tracks results in real time. Campaign analytics and engagement data are available for export or can sync directly to the client’s CRM.

AI-personalized, multi-step cold email sequences with automated follow-ups

Bulk lead import (CSV/API) with double verification for up to 100,000+ leads per batch

Automated setup and monitoring of DKIM, SPF, and DMARC for each sending subdomain

Real-time analytics dashboard with exportable campaign and engagement data

Automated unsubscribe/opt-out handling for compliance

Continuous sender reputation management and inbox placement optimization

500,000+ emails sent per month with bounce rates under 2%

Open rates up to 60%, reply rates up to 15%

Spam complaints held below 0.1%

Dramatic reduction in manual workload and outreach time