Plaid Integration and Automation System for Financial Management

Andrea Ercolessi

I designed a robust automation system that connects directly—via secure Plaid integration—to your chosen bank accounts and cards. Every transaction is fetched on a recurring schedule, auto-categorized using a fully customizable set of rules (personal, business, income, expenses, or any bespoke tags you define), then instantly imported into your CRM of choice. For this case study, we used Notion for its flexibility and collaboration features.
No more manual CSV downloads, missed receipts, or reconciling accounts by hand. This engine works equally well for entrepreneurs, digital nomads, or established finance teams—seamlessly tracking both personal and business finances.
What You Get
Bank-Grade Security: Secure Plaid connection keeps your credentials and data protected with best-in-class encryption.
Flexible Auto-Categorization: Use pre-set or custom rules—split by account, tag by project/client, or filter by transaction type.
Works With Any CRM: Out-of-the-box support for Notion, Airtable, Google Sheets...
Full Metrics Analysis: Instantly visualize cash flow, recurring spend, or income streams. Integrate AI-powered insights to surface trends, predict cash gaps, or flag anomalies.
Personal + Business Ready: Easily separate personal purchases from business expenses, or track multiple entities from a single dashboard.
Seamless Integrations: Layer in additional AI agents to auto-analyze, generate reports, and support key decisions—freeing up your team for higher-value work.
Case Study: Digital Agency + Personal Finance
Volume: 3 business accounts, 2 personal cards, ~2,000 transactions/month
Before: Weekly CSV exports and manual entry into Notion; frequent missed expenses, ~5 hours/week wasted
After: Always-on sync, instant categorization, live dashboards in Notion; <30 minutes oversight/month
Impact: Complete, error-free records; instant financial clarity; saved >$500/month in lost write-offs; more confident, data-driven decisions
💬 Ready to automate your finances, save hours, and unlock true real-time insights? Send me a message—let’s put your money management on autopilot.
Sample Transactions View
Sample Transactions View
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Posted Jun 8, 2025

Automated transactions classification and import in a designated CRM to easily retrieve KPI and stay on top of financial data.

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Timeline

Apr 30, 2025 - May 15, 2025

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