Brand Identity Creation for Poliklinika Cordata

Poliklinika Cordata opened its doors in Zagreb on May 1st, 2026, a newly founded private clinic built around a belief that most healthcare brands never say out loud: good medicine starts with a real conversation.

The founders came to Inity with a clear vision, a meaningful name, and a hard deadline. They needed a complete brand identity – strategy, visual identity, and a full design system, ready for launch. The timeline was four weeks.

The name Cordata comes from botanical Latin: heart-shaped. It's the leaf of the linden tree, the lipa – one of Croatia's most culturally rooted symbols, known for warmth, longevity, and quiet strength. The name carried a story before a single logo was drawn. Our job was to make sure the visual identity was worthy of it.

The result: a brand that communicates warmth, clarity, and trust from the first impression, delivered on time, with 100% of assets ready for opening day.