Oak and Embers stands out in the Midwest with its authentic low and slow-smoked Carolina Barbecue and an award-winning selection of bourbon. Scratch-made dishes are a testament to the owner's extensive travel and research in Southern traditions, bringing a piece of the Carolinas to every plate.

For seasoned restaurateurs with multiple ventures, the next step was to create a concept resonating with their personal tastes. They had a vision but lacked a distinct identity – a name that would encapsulate their passion for bourbon and barbecue. This is where my expertise came into play. Drawing inspiration from the core ingredients of bourbon and barbecue, a narrative rooted in simplicity and generational Southern techniques emerged. This led to the birth of "Oak and Embers." With the name set, I embarked on crafting a logo that encapsulated their vision, while the owners perfected their menu. The result? Within its first year, Oak and Embers gained local acclaim and was featured on the Food Network's "Michael Symon’s Burgers, Brew & 'Que."

The result was more than just a logo. I delivered a comprehensive branding suite – a cohesive color palette, carefully selected typography, curated photography, and clear brand guidelines. This not only established the visual identity of Oak and Embers but also laid the foundation for its brand story and customer experience.

The launch of Oak and Embers was met with enthusiasm, evidenced by its rapid popularity and media attention. My role in shaping its brand identity was pivotal in capturing the essence of Southern barbecue charm in the Midwest. This case demonstrates my commitment to understanding and translating a business's vision into a tangible and successful brand experience.