In response to the evolving landscape of healthcare design, where the focus increasingly turned towards creating human-centered spaces emphasizing empathy for patients, families, and staff, Milan Bender and Associates recognized the need for a transformative re-brand. This shift was essential to stay relevant and competitive in a market where large hospital systems were becoming their primary clients.

Collaborating closely with the owner and senior leadership, my role was pivotal in developing a new visual identity for the architecture firm, known for its partnerships with world-class hospital systems and Fortune 500 companies. The project began with an unconventional source of inspiration: a collection of sophisticated perfume packaging, chosen to guide me in the application of specialized printing techniques integral to our client's vision.

My design strategy incorporated a selection of specialty papers, complemented by the luxurious touches of foil embossing and metallic inks, to craft a distinctive and high-end aesthetic. This attention to detail was carried through all branding materials, including business cards and stationery, with a hands-on approach in working with multiple printers to ensure consistency and quality.

Deliverables: Wordmark and Monogram logos, color scheme, business card, envelopes, letterhead, presentation covers, CD covers, fax coversheets, client forms, mailing labels, and Flash-based portfolio website