I have helped guide Window Nation's creative strategy for 15 years, seeing them grow from a two-location business to a leading presence in more than 25 markets. I have worked with both the founders, Harley and Aaron, and developed creative strategies under the leadership of five vice presidents of marketing. From their market launch in Cleveland in 2006 to becoming one of the Top 5 U.S. window retailers, my counsel on messaging has been significant.

While at Dadada Media Group, I played an essential part in developing a solid blend of radio and television programming, supporting Window Nation's expansion into new markets, and solidifying its lead in established markets.

The strategic alliance with HGTV's well-known personality, Mina Starsiak-Hawk, was a historic milestone for Window Nation. Her engaging and knowledgeable demeanor as the Window Nation spokeswoman flawlessly captured the brand's tagline, "A Perfect Fit." My responsibility was to write a story that spoke to the Window Nation’s core customer demo and aligned with the marketing department's aim. My duties were varied and included managing the production budget, hiring a crew from outside the area, designing and making on-set props, and directing the ad. After the shoot, I moved into editing in Adobe Premiere, using After Effects to create motion graphics that improved the advertisement's visual appeal. The finished ad had all the ingredients for success.

Having worked with Window Nation for over fifteen years, I've developed a specialty in making captivating television ads highlighting alliances with iconic professional sports organizations. My role was comprehensive within each production, handling production budgets, coordinating crews, and ensuring top-notch casting, including sports stars, coaches, and mascots.

My creative input spanned from scripting to storyboarding, securing locations, and prop acquisition, thus facilitating a smooth on-set execution. I've collaborated with teams like the Cleveland Browns, Cleveland Cavaliers, Pittsburgh Penguins, St. Louis Cardinals, Dallas Cowboys, Washington Capitals, and Baltimore Ravens, leveraging the high-energy world of sports to elevate Window Nation's brand.

I oversaw the writing of a 30-second ad for Window Nation, making sure the content matched their marketing goals. My duties included drafting the script, making sure the promotional offer was given 6-7 seconds of attention, and emphasizing how meticulous their quality checks were before, during, and following the product's installation. In addition to finding ideal filming sites, I oversaw the hiring of a small but mighty team and the casting of appropriate actors, all while managing the production budget.

My post-shoot responsibilities included editing the video, adding motion graphics using After Effects, and working with audio experts to finalize the final sound design, all of which came together to create a polished and successful campaign.

Window Nation was now moving toward a more significant national presence, and in my role as Creative Director, I played a crucial role in developing their brand through this series of ads. I oversaw the project from start to finish, working closely with the marketing team and business owners to create compelling narratives from the outset. I did everything from copywriting to storyboarding, location scouting, directing, and production management. I oversaw casting and ensured the talent suited our wide-ranging audience and the Window Nation workforce. I also worked directly on the post-production, doing color grading, editing, and integrating motion graphics. The result was a polished set of commercials that advanced their brand in markets across the Mid-Atlantic and Midwest.