Client: Hero Cosmetics
Project: Direct-to-Consumer Landing Page for Hero's flagship acne solution, the Mighty Patch
Platform: PageDeck
URL:https://hero.pagedeck.app/mighty-patch
đź§ Objective
To design a conversion-optimized landing page for Hero's best-selling Mighty Patch, crafted for paid traffic and influencer campaigns. The goal was to:
Build product awareness
Drive direct add-to-cart conversions.
Show how it works and why it’s trusted
đź› My Role
Page strategy: Structured the flow for cold-to-warm audiences: hook → proof → benefits → usage → social proof
Copywriting: Wrote clean, punchy, benefit-first copy in Hero’s Gen Z-friendly, no-BS brand voice
Conversion UX: Mapped CTA placement, visual flow, and testimonial sequencing to reduce friction and boost trust
Design direction: Optimized imagery, text hierarchy, and mobile responsiveness using PageDeck’s modular system