Redesign landing pages that fit the various user personas for the 2nd citizenship company leading to increased conversion rates.

Conducted deep research into user personas in order to find the main motivations for the companies customers. Multiple landing page variants were created to help ensure the desired persona hypothesis were tested appropriately once ad campaigns were ran.

High quality designs that fit the personal brand feeling the company they company was wanting to portray while crating a premium styled landing page with great attention to detail.

Safe Haven Location Landing Page: This variant reflects the island as a safe place for people to visit during global events. Emphasis on family, safety, and serenity.

Safe Haven Location 2nd Variant: This is the second variant of safe haven persona. This one has the adjusted layout to introduce team members as you read about the benefits of their service. This promotes a more personal feel that the company was wanting to emphasize vs its competitors.

Video Clip Variant: This landing page version takes the strategy of using video clips. This give visitors a unique and familiar way to digest content in the form of short form videos. There was a priority of using sound UX principals to promote an non-intrusive yet informative video experience for the visitors. The style supports this goal by creating a smooth flow between each section.