Luxury Brand Identity for The Centre Stone

Overview The Centre Stone is a premium diamond brand from Dubai, UAE, with over three decades of legacy in the diamond business. I was commissioned to design its brand identity and custom logo as the foundation for its expansion into luxury e-commerce. The final logo reflects the brand’s timeless heritage and modern ambitions, built around a minimal black-and-white design featuring the letter “C” and a diamond icon. Half a dozen logo variations were provided, and the chosen design captures exclusivity, refinement, and trust.

Key Highlights • Custom logo design crafted for a luxury diamond brand with 30+ years of heritage • Minimalist black-and-white palette with the letter “C” and diamond icon • Premium aesthetic to convey exclusivity, tradition, and timeless elegance • Delivered multiple design variations; client selected the final logo • Lays the foundation for a new Shopify luxury e-commerce store (currently in development) • Official domain: thecentrestone.com

Industry Use Cases • Luxury jewelry and diamond houses • High-value lifestyle and fashion e-commerce • Heritage brands modernizing for digital-first global markets

Why It Stands Out The Centre Stone project demonstrates the ability to craft bespoke luxury brand identities that balance heritage with modern minimalism. The logo reflects the prestige of a diamond brand with three decades of trust while preparing it for its next chapter: global luxury e-commerce. This project also establishes the creative direction for the brand’s upcoming Shopify store, which will extend the identity into a premium digital retail experience.

Live Project: Logo delivered. Shopify luxury store under development.

Want to build a luxury brand identity or premium e-commerce experience? Book a call: cal.com/sanganak/strategycall