Logo Design and Brand Guidelines for Floor3 | A music band by Tahir FarooqLogo Design and Brand Guidelines for Floor3 | A music band by Tahir Farooq

Logo Design and Brand Guidelines for Floor3 | A music band

Tahir Farooq

Tahir Farooq

Floor3 | A music band

Introduction to the brand:

Floor3 is a music band created by teenagers with a passion for jazz. Their name and passion for jazz was the main idea that needed to be conveyed though their logo and emblem design.
They knew what they were looking for and collaborated greatly with me throughput the process. Let's see the results!

The logo:

The logo has several things going on, firstly it represents the band name Floor3 (F3)
The logo is shaped in such a way that it resembles a saxophone
And the 3 in the logo is similar to a microphone
The overall shape of the logo resembles a musical note

The emblem:

floor3 emblem
floor3 emblem
For the emblem, they wanted a simple dark house to be illustrated with attic illuminating with red and blue lights.

Style Guide:

I designed style guide as an extra for Floor3 so their brand identity stays consistent in the future.
Floor3 } A music band
Floor3 } A music band

The three main elements in the logo | a sax, microphone and the twisting pattern
The three main elements in the logo | a sax, microphone and the twisting pattern

Parent Logo
Parent Logo

Black and White version of the logo
Black and White version of the logo

The color palette provided by the client
The color palette provided by the client

Font choices for Floor3
Font choices for Floor3

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Posted Jul 5, 2023

Floor3 is a music band founded by passionate teenagers who wanted a logo design that held meaning behind it.