LunaLuxe, an up-and-coming brand inspired to blend celestial elegance with luxurious aesthetics, approached me for the creation of a captivating logo. The objective was to visually encapsulate the essence of the brand's celestial and luxurious identity, while appealing to a target audience with sophisticated and minimal visual identity and logo design.

Develop a logo that effortlessly merges celestial motifs with an air of opulence and luxury.

Ensure the logo resonates with LunaLuxe's target demographic, reflecting their desire for unique, high-end experiences.

Keeping the design minimal. A design that conveys both the celestial and luxury aspects without overwhelming the visual identity.

I began by familiarizing myself with celestial and luxury aesthetics. The research phase included exploring celestial imagery, moon phases, constellations, and luxury design elements. This guided the conceptualization of a logo that hints towards the brand even without any other cue (such as LogoType).

It was clear from the research phase that the logo must consist of moon which would connect the Brand name with their messaging.

I sketched out various concepts, exploring ways to intertwine the moon with the Brand name to craft a letter mark which signified elegance while not sacrificing, functionality, adaptability and legibility.

Finally the sketch was ready, I had chosen 2 crescent shapes to form the shape of "l".

And then, it was time to digitized our logo with Adobe Illustrator. And the result was....

The color palette was carefully selected as to not cram up the visual Identity of the brand.

A minimal, tri-colored palette was chosen to simultaneously reflect the LunaLuxe's Brand Identity and attract the target audience while keeping things simple.

Dark Navy - #050a30

Panache - #f1f7ed

Purple Heart - #673ab7

To represent elegance and luxury I selected a typeface which would be perfect for lunaLuxe's logo, Crimson Pro.

And the secondary or body font chosen is Lato.