We all know the power that social media and Taylor Swift hold right?

Well who knew this power could extend in animal healthcare.

I had created #mememonday and #funnyfriday for our instagram audience to help mix up the content on our so the promotional content wouldn't be the only thing dvm360 was posting 99% of the time.

It started out with finding memes and doing research on what the veterianry community found funny and posting memes already made which wasn't a bad thing some of them generated over 10K impressions... but the real gold as any good social media marketer knows is staying up to date with trendy relevant content.

Not only did people love that the brand were including Taylor in the world of veterianry medicine but it also pulled at their heartstrings because vet tech and under utilized in this profession.

And what do you know... it worked... and even better this time.

Building audience engagement through Taylor Swift is something that was not on my 2023 bingo card (or was it?) but the 2 posts generated over 22K impressions, 1500 likes, and 360 shares. These posts alone gained the brand over 200 followers in 7 day window. These are 200 people who we can now introduce the brand and products who might have not known about dvm360 before Taylor came into the picture.