Launched Shopify E-commerce "Wag" Shop for Animal Health Brand
Aspen Rodas Navas
1. Webpage Design
The brand wanted to keep the webpage design simple as the store was a test launch to see if they could be profitable in selling merchandise.
I kept the design simple but tasteful so their audience would be able to navigate the site easier.
2. Creating opportunity for email marketing
This gave us the ability to build out an email list that now contains over 1000+ people and run abandoned cart campaigns, holiday campaigns, and the upcoming Black Friday campaign.
3. Social Media Marketing
I ran a social media campaign for the shop once it launched on the brand's social accounts. With embedding UTM parameters were able to see that this tactic led deeper funnel conversions by 6 orders coming directly from instagram alone.
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Posted Nov 10, 2023
Launched an e-commerce store for animal healthcare brand. Worked from building and designing the store within Shopify to the social media marketing side of it.
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