Taking Account - The tax and accountancy firm

Taking Account's top executive approached me for a website design of their business, they had no clue whatsoever about their audience and Brand Identity I arranged a meeting with them via Zoom and tried to understand their needs from the website and also their target audience and what is their goal with the website.

I launched the planning and discovery phase by conducting a thorough competitor analysis. I took a look at Taking Account's top competitors to identify what was working for them and, equally important, what wasn’t working. From the data I collected, we started at the top of their sales funnel and began to rethink Taking Account messaging and keywords throughout the entire site.

In the first eight months since the launch of their newly developed website, Taking Account has seen a tremendous increase in organic search rankings, user experience, conversions, and overall website performance. The organized structure of the website and content gives users a clear path to follow to find the information they are looking for. Not only that, but Taking Account's website now portrays them as more than just an Accounting company – Users view them as a complete business solution company.