Panificio Pasticceria Cassin - Branding

I was responsible for rebranding of Panificio Pasticceria Cassin, a bakery and patisserie based in the province of Pordenone in northeastern Italy. My responsibility included logo design, creating branding guideline and assets.

Founded in the 1960s, Cassin Bakery is a family-run, community-rooted business. While preserving traditional baking techniques, they work closely with local farmers and use only carefully selected, high-quality organic ingredients. At the core of their business are tradition, craftsmanship, and a deep love for the local community. Nothing more, and nothing less. This rebranding proposal reflects those values through a minimal, honest identity that feels familiar and approachable to local people.

The logo symbol places a house icon, which representing family at its centre, containing two connected “S” letters that express continuity, heritage, and human connection. And a wheat motif that subtly shaped like smoke rising from a chimney, indicates a bakery business runs by a family.

For typeface, I choose Museo Slab for its rounded structure and refined elegance, available in multiple weights to allow flexibility while maintaining consistency. The colour palette draws from the bakery’s roots dating back to the 1960s, combining a sense of nostalgia with understated sophistication. The warm red that is used as the main colour, was sampled directly from the roof of the bakery’s original cafe entrance, grounding the brand visually in its physical place.

The branding guidelines introduce additional visual elements such as pattern sets, icons and line systems for the website, and emblem-style stickers. They also include examples of promotional items, website design applications, and core branding rules to ensure consistency across all channels.