💐 Pretty Petals Design Brief 💐

Pretty Petals is a floral arrangement brand seeking to establish a fresh and modern brand identity that reflects the beauty, elegance, and organic charm of nature. The objective is to create a cohesive branding system that resonates with its target audience by incorporating soft, inviting elements that evoke feelings of warmth and sophistication.

Pretty Petals caters to individuals who value high-quality, beautifully arranged flowers for special occasions or everyday use. The audience includes event planners, gift-givers, and those seeking elegant floral arrangements that complement their spaces.

1. Positioning: Present Pretty Petals as a contemporary and welcoming brand with a connection to nature.

2. Aesthetic Appeal: Use a soft and harmonious design to enhance the brand's appeal and reflect its core values of modernity and freshness.

3. Consistency: Develop a cohesive identity across all touch-points to create a memorable brand experience for both in-store and online customers.

1. Logo:

2. Color Palette:

3. Typography:

4. Illustrative Elements:

5. Marketing Collateral:

1. Logo Suite:

2. Color Palette:

3. Typography:

4. Brand Guidelines:

5. Marketing Materials:

The design incorporates the essence of nature through soft, organic elements while maintaining a modern, professional look. Attention to detail ensures that each piece of branding is harmonious and versatile, allowing Pretty Petals to make a strong impression in both physical and digital spaces.

The branding for Pretty Petals celebrates the elegance of floral arrangements while inviting customers to experience the brand’s warmth and connection to nature. This cohesive identity will position Pretty Petals as a go-to destination for fresh, beautiful floral designs.