Pretty Petals Florist
🖌️👩🏻💻Iris | Conejo Creates 🐇🎨
💐 Pretty Petals Design Brief 💐
🌷Project Overview:
Pretty Petals is a floral arrangement brand seeking to establish a fresh and modern brand identity that reflects the beauty, elegance, and organic charm of nature. The objective is to create a cohesive branding system that resonates with its target audience by incorporating soft, inviting elements that evoke feelings of warmth and sophistication.
🌻Target Audience:
Pretty Petals caters to individuals who value high-quality, beautifully arranged flowers for special occasions or everyday use. The audience includes event planners, gift-givers, and those seeking elegant floral arrangements that complement their spaces.
🪻Brand Objectives:
1. Positioning: Present Pretty Petals as a contemporary and welcoming brand with a connection to nature.
2. Aesthetic Appeal: Use a soft and harmonious design to enhance the brand's appeal and reflect its core values of modernity and freshness.
3. Consistency: Develop a cohesive identity across all touch-points to create a memorable brand experience for both in-store and online customers.
🌹Design Goals:
1. Logo:
A modern yet timeless design that incorporates organic floral elements.
Variations of the logo for different applications (primary, secondary, icon).
2. Color Palette:
Soft spring-inspired tones, including pinks, purples, and greens, to mimic florals and create a feminine, calming vibe.
3. Typography:
A combination of elegant serif and clean sans-serif fonts to enhance readability and evoke sophistication.
4. Illustrative Elements:
Organic shapes like stems, flowers, and leaves for use in marketing materials and packaging.
5. Marketing Collateral:
Business/Promotional cards, packaging designs, and a style guide to ensure brand consistency.
🌷Deliverables:
1. Logo Suite:
Primary logo
Secondary logo
Icon/brand mark
2. Color Palette:
Hex codes, CMYK, and RGB values for consistent application.
3. Typography:
Typeface names, and styles for primary and secondary fonts.
4. Brand Guidelines:
Comprehensive document outlining logo usage, color palette, typography, and visual elements.
5. Marketing Materials:
Digital and print designs such as social media assets, stationery, and promotional materials.
🪻Design Approach:
The design incorporates the essence of nature through soft, organic elements while maintaining a modern, professional look. Attention to detail ensures that each piece of branding is harmonious and versatile, allowing Pretty Petals to make a strong impression in both physical and digital spaces.
🌻Conclusion:
The branding for Pretty Petals celebrates the elegance of floral arrangements while inviting customers to experience the brand’s warmth and connection to nature. This cohesive identity will position Pretty Petals as a go-to destination for fresh, beautiful floral designs.
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Posted Dec 6, 2024
Blossoming creativity! 🌸 Discover the enchanting branding for Pretty Petals—a floral arrangement project blooming with spring hues and organic elegance!
