Thumbnails: Golfing With Pati Kayy
Design Brief: YouTube Thumbnail Designs for Pati Kayy
Client: Pati Kayy
Platform: YouTube
Industry: Sports, Lifestyle
⛳ Overview:
Pati Kayy is a YouTube creator dedicated to all things golf, sharing her journey on the course, setting personal goals, and hosting engaging guests. Her channel brings together golf enthusiasts, professionals, and casual players through entertaining and insightful content. For this project, Pati collaborated with Bobby Bradley, a retired athlete, for an exciting golf course episode. My goal was to design compelling thumbnails that captured the spirit of this collaboration and showcased the fun, competitive energy of the video.
🏌️♀️ Goals for the Design
1. Drive Engagement: Create a thumbnail that grabs attention in a crowded YouTube feed and encourages clicks.
2. Showcase the Guest: Highlight Bobby Bradley to emphasize the collaborative and competitive aspect of the video.
3. Visual Storytelling: Use vibrant imagery and dynamic text to reflect the energy and themes of the video.
4. Brand Alignment: Maintain a cohesive visual style that aligns with Pati Kayy’s branding and appeals to her target audience.
🎨 Design Process
1. Discovery and Research:
I began by reviewing Pati Kayy’s existing thumbnails, studying her channel’s style and audience engagement patterns. I analyzed Bobby Bradley’s presence in sports media to determine design elements that would highlight his role in the video.
2. Concept Development:
Based on the research, I drafted concepts that emphasized both Pati and Bobby, using vibrant, golf-themed backgrounds and bold, playful typography. These concepts focused on visual balance, ensuring both hosts stood out while maintaining a clean and inviting design.
3. Design Execution:
Imagery: Chose high-quality images of Pati and Bobby mid-swing or posing with golf equipment, evoking action and personality.
Typography: Used bold sans-serif fonts with contrasting colors for clarity and to create a sense of energy.
Color Palette: Incorporated greens and blues to reflect the golf course setting while adding vibrant accents for pop.
Composition: Placed key elements strategically to lead the viewer’s eye from the personalities to the text and background.
4. Feedback and Revisions:
Presented initial drafts to Pati for feedback on text placement, colors, and overall impact. After incorporating her suggestions, I refined the designs, ensuring they met her vision and optimized engagement potential.
5. Finalization:
Delivered the final thumbnails in YouTube-optimized dimensions and resolutions, ready for both desktop and mobile viewing.
🏌️♂️ Delivered Results
- 2 Thumbnail Designs: One featuring a side-by-side shot of Pati and Bobby in action, and another emphasizing their competitive dynamic with a vibrant course backdrop.
- Higher Engagement Potential: Designed to attract clicks by highlighting the guest, the activity, and the energy of the collaboration.
- Cohesive Branding: Maintained consistency with Pati Kayy’s channel style while enhancing the visual appeal for this special episode.
✨Conclusion:✨
This project successfully captured the excitement and energy of Pati Kayy’s collaboration with Bobby Bradley, delivering visually engaging thumbnails that aligned with her channel’s branding and goals. By blending bold visuals, vibrant colors, and thoughtful composition, these designs elevate the viewer experience and strengthen Pati’s growing presence in the golf community on YouTube.
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Posted Dec 7, 2024
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