Pa’Ti Pa’Mi Authentic Mexican Coffee
🖌️👩🏻💻Iris | Conejo Creates 🐇🎨
☕️Pa’Ti Pa’Mi Design Brief 🫘
🤤 Project Overview:
Pa’Ti Pa’Mi is an authentic Mexican coffee brand aiming to build a fresh and modern identity that highlights the rich cultural heritage and community spirit of Mexican coffee culture. The goal is to create a cohesive branding system that resonates with its audience through warm, welcoming design elements that evoke the experience of sharing a cup of coffee with others.
🫖 Target Audience:
Pa’Ti Pa’Mi targets coffee lovers, especially those seeking authentic, high-quality Mexican coffee. The audience includes individuals who appreciate artisanal coffee, value community experiences, and enjoy the rich flavors and traditions of Mexican coffee culture.
🫘 Brand Objectives:
1. Positioning: Establish Pa’Ti Pa’Mi as a warm, community-driven coffee brand with a strong connection to Mexican coffee traditions.
2. Aesthetic Appeal: Use modern yet rustic design elements to evoke a sense of tradition, warmth, and authenticity.
3. Consistency: Create a cohesive brand experience that reflects the modern and inviting nature of the coffee shop, both in-store and online.
🥐 Design Goals:
1. Logo:
A contemporary logo that incorporates coffee-inspired illustrations and reflects the inviting nature of sharing a cup of coffee.
Variations for different applications (primary, secondary, icon).
2. Color Palette:
Warm tones inspired by Mexican landscapes and coffee beans, such as rich browns, earthy tones, and vibrant accents.
3. Typography:
A blend of modern serif and clean sans-serif fonts that evoke the spirit of Mexican culture while ensuring readability.
4. Illustrative Elements:
Coffee beans, mugs, and subtle nods to Mexican cultural motifs, perfect for use in packaging and marketing materials.
5. Marketing Collateral:
Promotional cards, coffee packaging, and merchandise assets that embody the brand's warmth and authenticity.
🍵 Deliverables:
1. Logo Suite:
Primary logo
Icon/brand mark
2. Color Palette:
Hex codes, CMYK, and RGB values for consistent application.
3. Typography:
Typeface names, and styles for primary and secondary fonts.
4. Brand Guidelines:
Comprehensive document outlining logo usage, color palette, typography, and visual elements.
5. Marketing Materials:
Digital and print designs such as packaging, social media assets, and promotional materials.
🍴Design Approach:
The design approach blends traditional Mexican motifs with modern elements to create a warm and welcoming visual identity. The focus is on making the customer feel a personal connection to the brand, reminiscent of sharing coffee with friends and family. Each piece of branding is designed to reflect authenticity and cultural pride while ensuring the brand’s modern appeal.
✨ Conclusion:
The branding for Pa’Ti Pa’Mi celebrates the rich culture of Mexican coffee while inviting customers to experience the warmth of community and tradition. This cohesive identity will position Pa’Ti Pa’Mi as a destination for those seeking an authentic and flavorful coffee experience.
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Posted Dec 3, 2024
Brand identity for Pa'ti Pa'mi, including a logo, variations, color palette, typeface, patterns, packaging, and merchandising for a cohesive brand.
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