☕️Pa’Ti Pa’Mi Design Brief 🫘

Pa’Ti Pa’Mi is an authentic Mexican coffee brand aiming to build a fresh and modern identity that highlights the rich cultural heritage and community spirit of Mexican coffee culture. The goal is to create a cohesive branding system that resonates with its audience through warm, welcoming design elements that evoke the experience of sharing a cup of coffee with others.

Pa’Ti Pa’Mi targets coffee lovers, especially those seeking authentic, high-quality Mexican coffee. The audience includes individuals who appreciate artisanal coffee, value community experiences, and enjoy the rich flavors and traditions of Mexican coffee culture.

1. Positioning: Establish Pa’Ti Pa’Mi as a warm, community-driven coffee brand with a strong connection to Mexican coffee traditions.

2. Aesthetic Appeal: Use modern yet rustic design elements to evoke a sense of tradition, warmth, and authenticity.

3. Consistency: Create a cohesive brand experience that reflects the modern and inviting nature of the coffee shop, both in-store and online.

1. Logo:

2. Color Palette:

3. Typography:

4. Illustrative Elements:

5. Marketing Collateral:

1. Logo Suite:

2. Color Palette:

3. Typography:

4. Brand Guidelines:

5. Marketing Materials:

The design approach blends traditional Mexican motifs with modern elements to create a warm and welcoming visual identity. The focus is on making the customer feel a personal connection to the brand, reminiscent of sharing coffee with friends and family. Each piece of branding is designed to reflect authenticity and cultural pride while ensuring the brand’s modern appeal.

The branding for Pa’Ti Pa’Mi celebrates the rich culture of Mexican coffee while inviting customers to experience the warmth of community and tradition. This cohesive identity will position Pa’Ti Pa’Mi as a destination for those seeking an authentic and flavorful coffee experience.