Chicharron Commercial Short

Whitney Espinoza

🎥 Authentic Chicharrón Launch Video – Stew Leonard’s
Video Production | Storytelling | In-Store Experience
The Challenge
Stew Leonard’s was launching a new in-store product: Authentic Chicharrón, inspired by the Vice President’s mother’s traditional family recipe. They needed a promotional video that not only showcased the product’s appeal but also conveyed its cultural roots, customer excitement, and the store’s lively environment—all while staying on-brand.
My Role
As the lead video creator and editor, I was responsible for shaping the story, capturing the in-store energy, and delivering a high-quality video that could be used for both internal promotion and social media.
Tools Used
CapCut – for quick mobile edits and transitions
Adobe Premiere Pro – for main video sequencing and polishing
Adobe After Effects – for subtle motion graphics and text overlays
The Approach
I crafted a video that blended product storytelling with real-time customer reactions. Filming on-site, I captured dynamic shots of the product, the team behind the scenes, and engaging moments from customers tasting the chicharrón for the first time. I then layered it with warm lighting, cultural undertones, and vibrant music to reflect the authenticity of the recipe and the festive vibe of the store.
The Results
Delivered a visually engaging promotional video ready for launch day
Helped drive awareness and in-store foot traffic during the launch week
Received internal praise for balancing cultural authenticity and brand identity
Positioned Stew Leonard’s as not just a grocer, but a curator of family-rooted experiences
Like this project
1

Posted Sep 26, 2024

Instore fresh Chicharron using one of Stew Leonard's team members. This video was shown instore at the Stew Leonard's Yonkers store.

Seasonal Promotional Flyers for Bouncing Dreamz LLC
Seasonal Promotional Flyers for Bouncing Dreamz LLC
"Follow the Leader" 2D Animation Reel for Pooph
"Follow the Leader" 2D Animation Reel for Pooph
"It's a Boy" Short Animation Reel for Pooph
"It's a Boy" Short Animation Reel for Pooph
Custom Wedding Menu and Labels
Custom Wedding Menu and Labels