Chicharron Commercial Short

🎥 Authentic Chicharrón Launch Video – Stew Leonard’s

Stew Leonard’s was launching a new in-store product: Authentic Chicharrón, inspired by the Vice President’s mother’s traditional family recipe. They needed a promotional video that not only showcased the product’s appeal but also conveyed its cultural roots, customer excitement, and the store’s lively environment—all while staying on-brand.

As the lead video creator and editor, I was responsible for shaping the story, capturing the in-store energy, and delivering a high-quality video that could be used for both internal promotion and social media.

CapCut – for quick mobile edits and transitions

Adobe Premiere Pro – for main video sequencing and polishing

Adobe After Effects – for subtle motion graphics and text overlays

I crafted a video that blended product storytelling with real-time customer reactions. Filming on-site, I captured dynamic shots of the product, the team behind the scenes, and engaging moments from customers tasting the chicharrón for the first time. I then layered it with warm lighting, cultural undertones, and vibrant music to reflect the authenticity of the recipe and the festive vibe of the store.

Delivered a visually engaging promotional video ready for launch day

Helped drive awareness and in-store foot traffic during the launch week

Received internal praise for balancing cultural authenticity and brand identity

Positioned Stew Leonard’s as not just a grocer, but a curator of family-rooted experiences