"Follow the Leader" 2D Animation Reel for Pooph

Client: Pooph Pet Odor Eliminator

Platform: TikTok

Duration: Short-form Animation

Tools Used: Procreate, Adobe Illustrator, Adobe After Effects

Project Overview:

Pooph wanted an engaging and entertaining TikTok reel featuring their product bottles in a playful, retro-inspired animation. The goal was to personify the bottles, transforming them into lively characters to increase brand appeal and engagement.

The bottles were first redesigned in Procreate, adopting a retro style to give each bottle its own personality while staying aligned with Pooph’s brand identity. The designs were then vectorized in Adobe Illustrator for clean, scalable graphics ready for animation.

Animation Techniques:

Once the character designs were finalized, I imported the assets into Adobe After Effects for animation. Special care was given to the characters' movements, including:

Hand Positions: Different hand poses were illustrated to accommodate the character's actions and interactions during the animation.

Multiple Views: Both front and ¾ views of the bottles were designed to allow for dynamic movement and varied perspectives, adding depth and visual interest to the animation.

Outcome:

The final animation showcased Pooph’s bottles as lively, retro-style characters “following the leader” in a fun and entertaining way. This 2D animation reel was shared on Pooph’s TikTok, blending creativity with brand engagement for entertaining content that resonated with their audience.