For National Donut Day, I directed, filmed, and edited a social media reel promoting Stew Leonard's famous apple cider donut. The reel was crafted specifically for Facebook and Instagram to capture the attention of their audience and highlight the appeal of the seasonal favorite. The content showcased the donut’s freshly baked quality, focusing on its delicious flavor and warm, nostalgic feeling. Through creative direction and a visually engaging edit, I ensured the reel aligned with the brand's tone, driving engagement and boosting awareness for the special promotion.

We had filmed a Stew Leonard employee in the process of making their famous Apple Cider Donuts in the store. Made fresh in front of your eyes!