UGC-Style Summer Spritzer Social Media Campaign

As the Social Media Ambassador for Stew Leonard's, I created a UGC-style video to promote the in-house Summer Spritzer, crafted by our coffee department and available in multiple refreshing flavors. The video was designed for Facebook and Instagram, showcasing the spritzer's vibrant, summery appeal and highlighting its various flavors. Using a user-generated content approach, I aimed to connect with customers authentically, driving engagement. The video successfully captured the essence of the product, encouraging customers to try it as a go-to summer beverage.