UGC-Style Summer Spritzer Social Media Campaign

Stew Leonard’s wanted to spotlight their new in-house Summer Spritzer, crafted by the coffee department and available in a range of refreshing flavors. The goal was to drive awareness and create excitement around this seasonal beverage using an authentic, relatable approach for social platforms.

As the Social Media Ambassador, I conceptualized, filmed, and edited a UGC-style video tailored for Facebook and Instagram, ensuring it felt native to the platforms while staying on-brand.

CapCut – for mobile-first editing and social-friendly cuts

Premiere Pro – for refinement, pacing, and final export

In-app platform tools – for native optimization and posting

I leaned into a user-generated content feel—casual, fun, and real—to connect directly with customers. The video highlighted the colorful visuals, flavor variety, and summery vibes of the spritzer, encouraging customers to experience it as their go-to refreshment. Using close-ups, motion, and natural lighting, I captured the beverage in a way that made it feel craveable and shareable.

Increased visibility for the seasonal spritzer offering across Stew Leonard’s social channels

Drove authentic engagement by mirroring content customers naturally enjoy and share

Strengthened the brand’s connection with its audience through relatable storytelling

Positioned the Summer Spritzer as a must-try item during peak seasonal traffic