Influencer Marketing Strategy for a Boba Shop Expansion

Overview 🔎

Snoice is a beloved San Diego-based shop known for its delectable, fully customizable interpretations of Taiwanese-inspired shaved snow, Filipino-inspired halo-halo, and the ever-popular boba tea. Since 2015, they have been serving their loyal customers with high-quality treats, and decided to expand with a second location. To ensure that the grand opening of their new store and their new "boba pass" offer were a huge success, I devised an influencer marketing strategy that leveraged the power of local San Diego food influencers. By collaborating with these influencers, we were able to generate buzz and excitement about Snoice's new location, drive foot traffic, and encourage customers to try out their unique boba pass subscription.

Problem & Solution 🤝

Snoice, a popular boba shop, was thrilled to have secured an ideal location for their second store. However, they faced a significant challenge. The area was already crowded with numerous boba shops, and they needed a strategy to stand out from the competition. After much brainstorming, they came up with an innovative solution - the first-ever boba pass subscription, exclusively available at their new location. Now that they had a unique service that set them apart, they required a skilled influencer marketing specialist to create a buzz around their new venture.

Process 🛣

To kick off the campaign, I conducted extensive research on San Diego-based food influencers, compiling a comprehensive list of potential collaborators in a spreadsheet. I then drafted a personalized outreach email to these influencers, highlighting the key content deliverables and campaign goals, which was approved by Snoice's executive team.

After outreach, I scheduled visits for influencers, past partners/collaborators, and loyal customers of the first location, inviting them to a soft opening period to experience the new location and boba pass subscription service firsthand. Throughout the campaign, I monitored content created by the influencers, engaging with their posts by liking, commenting, and resharing, occasionally reposting content on Snoice's own social media channels to further drive engagement.

The result was a highly successful campaign that generated buzz and excitement for the new location and boba pass subscription service, increased foot traffic to the store, and attracted new customers to Snoice.

Results 🎁

51 Posts

12,372 Likes

4,410 Comments

Takeaways 📣

Through my experience developing an influencer marketing strategy for Snoice, I learned that influencer marketing is a highly effective way to generate buzz and excitement around a brand, as well as attract new customers and build relationships for future collaborations.

By identifying and engaging with relevant influencers, I was able to increase Snoice's brand awareness and drive foot traffic to their new location, while also building personal relationships with influencers that could be leveraged for future projects.

Overall, this campaign reinforced the importance of developing a targeted influencer strategy, establishing clear content deliverables, and engaging with influencers to foster a sense of community and encourage ongoing collaboration. It also demonstrated the potential of influencer marketing to drive tangible results and help brands achieve their business goals.