Snoice is a beloved San Diego-based shop known for its delectable, fully customizable interpretations of Taiwanese-inspired shaved snow, Filipino-inspired halo-halo, and the ever-popular boba tea. Since 2015, they have been serving their loyal customers with high-quality treats, and decided to expand with a second location. To ensure that the grand opening of their new store and their new "boba pass" offer were a huge success, I devised an influencer marketing strategy that leveraged the power of local San Diego food influencers. By collaborating with these influencers, we were able to generate buzz and excitement about Snoice's new location, drive foot traffic, and encourage customers to try out their unique boba pass subscription.