Árthemys Vitta Visual Identity Design

Inspired by Artemis, the goddess of nature, Árthemys Vitta blends ancestral wisdom with modern well-being. With a humanized approach and carefully selected natural products, each experience is designed to promote balance and quality of life.  

The visual identity reflects this essence through a minimalist, sophisticated, and organic design. The earthy color palette—terracotta, green, and beige—evokes warmth, sustainability, and a deep connection to nature.  

The logo features a refined serif typeface with a subtle accent modification on the "a" and an elegant junction of the “T”s, adding uniqueness and fluidity to the design. The organic and flowing symbol reinforces harmony and care, conveying lightness and authenticity.  

Árthemys is more than a brand—it’s a mindful and healthy lifestyle.