Wordsworth and Black | Fountain Pens Store Redesign USA-Based

Wordsworth & Black wanted their online store to be as fantastic as their writing products. They envisioned a website showcasing stylish pens and planners and inspiring visitors to start writing. We designed a sleek, user-friendly interface highlighting their unique products and stimulating creativity to meet this goal. Additionally, we included engaging content that emphasizes the joy and art of writing, attracting more enthusiastic customers.

Our main challenge was to make the site look great and work efficiently. We needed to ensure the website was attractive, easy to navigate, and geared towards making sales. We worked hard to integrate effective CRO strategies without cluttering the user interface. I focused on simplifying the user journey and making the checkout process smooth. As a result, the site is now fully optimized for conversions, offering a straightforward and engaging shopping experience that aligns with the brand's elegant image and boosts sales.

My main goal was to enhance the UI/UX, ensuring the site was visually appealing, easy to navigate, and optimized for sales. My efforts resulted in a sleek, user-friendly website that beautifully represents Wordsworth & Black’s brand and significantly enhances the shopping experience.

After we did our magic, more people started visiting the website, sticking around to check things out, and buying stuff. People have said they like the new look and how easy it is to buy their favorite writing things.