🧭 Market Research for B2C Retailer
Charis Stratigakis
Marketing Analytics Specialist
Statistician
Performance Marketing Specialist
IBM SPSS
Microsoft Excel
Tableau
Created a survey for more than 150 people to fill out
Cleaned and processed the data received
Analyzed the data to unveil the customers' purchasing behavior for each product category presented in each retailer
Prepared an extensive & comprehensive report with the results and actionable insights
Readied a PowerPoint presentation with a visual representation of the above takeaways
