👨🔬 Maximizing ROI for E-commerce Campaigns
Charis Stratigakis
Marketing Analytics Specialist
Lead Generator
Performance Marketing Specialist
Looker
Microsoft Excel
Tableau
Upstream
Ran A/B tests between two given scenarios
Processed and cleaned the data received
Analyzed the data after being statistically significant
Compared significant KPIs to find the circumstances in which a campaign performs better
Provided actionable takeaways to increase the project's performance & ROI
