👨🔬 Maximizing ROI for E-commerce Campaigns
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Ran A/B tests between two given scenarios
Processed and cleaned the data received
Analyzed the data after being statistically significant
Compared significant KPIs to find the circumstances in which a campaign performs better
Provided actionable takeaways to increase the project's performance & ROI
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Posted Aug 13, 2024
Implemented several A/B tests and came up with creative solutions that resulted in an average of 20% increase in ROI for Brazilian e-commerce clients.
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