Fynde

Fynde are a global recruitment company, specialising in executive recruitment in sectors such as sports, leisure, fashion and outdoor pursuits.

The client wanted a professional but also prestigious looking logo and identity for their new company, befitting of the executive recruitment sector.

I created a number of concepts for this project. This solution uses the negative space in the letter Y to create a location marker, signifying the primary function of the business - to find the best talent for their clients. The dot of the location marker also creates a person icon, representing the people that Fynde work with.