Coco Cool

Coco Cool provides 100% pure and natural coconut water – no additives or preservatives and not pasteurised.

The water is taken straight from the coconut and immediately frozen, ready for export.

The client wanted a cool, quirky identity to create a positive vibe around the product.

The product is imported from Brazil, so it was also important to reflect that in the visual identity.

I created a quirky coconut character alongside a hand-drawn word mark.

A palm tree leaf is used as a supporting element and the colour scheme uses the colours from the Brazilian flag.