Apex Recycling Solutions

This project involved creating a logo and brand identity for a new business which operates a plastic recycling service. Apex Recycling Solutions reprocesses end-of-life plastic packaging that would otherwise end up in the ocean or being incinerated.

It was important to create a brand with a clean and fresh aesthetic, in order to emphasise the benefits of the recycling service – diverting waste plastic away from the ocean and back into useful applications.

The logo and identity uses wave patterns as an ocean reference, but also features an infinite loop as a nod to the circular economy of plastic recycling. The colour scheme is also intended to suggest a clean and natural ocean.