SAAS AI Landing Page Design (Riki-AI)

Riki-AI is a SaaS platform built around a complex AI concept. The challenge was making something technically dense feel immediately understandable to everyday users without dumbing it down.

I designed the landing page from the ground up, focusing on clear visual hierarchy, plain-language messaging, and a layout that guides users through the value proposition step by step. The goal was to bridge the gap between what the product does and what users actually need to feel confident enough to try it.