To build the future of urban living, I started by analyzing the present. I conducted a comprehensive competitive audit of global players Airbnb, Roomi, and Roomster doing something similar in the house sharing market. My research revealed a critical flaw, Current platforms treat roommates like inventory, not human beings.
Apps like Roomi and Roomster are designed to generate Surface-Level Leads. They excel at letting you send a generic message, but they provide zero insight into the person behind the listing. We realized that these platforms stop working the moment the lease is signed.
The real tragedy of the current market isn't just the search,it’s the "Post-Move-In Reality Shock."
Because these apps don't account for social compatibility, users are forced to make life-altering decisions. It’s only after the boxes are unpacked and the first week passes that they discover the "total mismatch":
The "Early Bird" medical student realizes their new flatmate is a late-night gamer,
The "Clean-Freak" expat finds out their roommate has a "wash-it-next-week" policy for dishes.
These aren't just small annoyances,they are the leading causes of rental burnout, broken leases, and mental stress for those far from home.