Etichete Flexo is a Romanian manufacturer of self-adhesive labels, working with clients across food, cosmetics, construction and other industries. They invest heavily in flexographic and digital printing technologies and needed a website that reflects this level of professionalism and scale. The main objective was to create a clear, trustworthy online presence that helps potential clients understand what the company can produce, which industries it serves and how to start a collaboration.

• Present the company as a reliable, high-capacity label manufacturer, not just a small print shop. • Clearly explain the types of labels, materials and finishes available (flexo, digital, foils, special varnishes). • Highlight the industries served and typical use cases, so prospects can quickly identify if Etichete Flexo is a match for their needs. • Make it easy for visitors to request a quote or contact the sales team.

Challenges • Translating technical printing capabilities (flexo, digital, special finishes) into language and visuals that non-technical buyers can understand. • Structuring the content so that both new visitors and existing partners can quickly find what they need: services, industries, technical details, certifications, contact. • Balancing a clean, modern design with the more industrial nature of the production environment.

Outcome The final website positions Etichete Flexo as a specialised B2B partner rather than a generic print provider. Clear sections explain services, technologies and industries, while calls-to-action drive visitors towards quote requests and direct contact. The visual design is clean and minimal, allowing product photos and technical content to stand out, and the structure is ready to grow with new case studies, industries and capabilities over time.