Spartan is a Romanian quick-service restaurant chain known for its gyros-inspired menu and fast-growing presence across the country. The website needed to serve multiple audiences at once: hungry customers looking for the menu and nearest restaurant, people interested in the brand story, and visitors exploring career or franchise opportunities. The redesign focuses on a clearer structure, a more appetising visual language and a mobile-friendly experience that supports everyday use.

Goals • Make it easier for visitors to explore the menu and understand the main product categories. • Help users quickly find the nearest Spartan restaurant. • Give proper visibility to careers and franchise opportunities as key growth areas. • Align the website look & feel with Spartan’s bold, energetic brand and communication.

Challenges • Combining a rich information architecture (menu, restaurants, story, careers, franchise, news) into a homepage that still feels simple and easy to scan. • Designing for mobile-first use cases – checking the menu, finding a restaurant, without losing the depth needed for franchise partners and job seekers.

Outcome The result is a cleaner, more focused website that guides visitors through three main journeys: order-focused (menu and restaurants), brand-focused (story and news) and growth-focused (careers and franchise). Clear navigation, structured content blocks and consistent components make the experience easier to use on both desktop and mobile. At the same time, the visual design highlights Spartan’s bold typography, strong colours and appetising food photography, supporting both everyday customers and long-term partners.