Context HORA GROUP is the new name and identity for a Romanian agribusiness group focused on grain trading and solutions for farmers. Their previous brand felt generic and fragmented, with different visuals across trucks, silos, print materials and events. They needed a modern identity that could keep their local roots, but speak clearly to international partners.

Challenge Create a brand system that feels trustworthy, scalable and easy to recognise at a distance – from train wagons and road signage to business cards and roll-ups – while staying visually clean and contemporary.

Approach • Defined the new positioning around partnership, movement and growth. • Designed the HORA GROUP logo and symbol inspired by circular motion, grain shapes and collaborative energy. • Built a bold color and typography system that works both on dark truck liveries and light corporate materials. • Applied the identity to key touchpoints: train wagons, outdoor OOH, wayfinding signage, business cards, roll-ups and branded apparel.

Outcome • A cohesive identity that scales from small print to large-format assets. • Stronger visual presence in logistics routes, fairs and B2B meetings. • A flexible system with room for future sub-brands under the HORA umbrella (e.g. HORA Agriculture, HORA Grains, HORA Trade).

Role - Art Direction, Brand Design, Visual Identity, Applications

Deliverables - Naming support, Logo & symbol, Visual identity system, Brand applications (OOH, transport, signage, stationery, merch)

Tools - Adobe Illustrator, Adobe Photoshop, Figma (for layouts & presentations)

Client type - B2B, Agribusiness, Logistics, Trading