Tablelist

Tablelist is the leading provider for real-time online reservations for nightlife patrons and reservation/guest management solutions for nightclubs, lounges & bars. In a couple of taps, users can browse the best events/venues, prepay & reserve bottle service, bar spends, guest list and tickets. As Principal Designer (2014 - 2016), I lead all UX and visual design across product and engineering teams for Tablelist’s cross-platform consumer-facing e-commerce and event/venue discovery platform. I oversaw all design and art direction decisions that helped establish, evolve, and produce a cohesive brand identity product identity across product and multi-channel marketing initiatives for all consumer marketing acquisition and retention efforts via offline print advertisements and multi-channel digital efforts for the Tablelist event/venue discovery platform, Tablelist Membership Program, and Tablelist Pro (formerly Nightpro.co). My role and responsibilities included high-fidelity prototyping, usability testing, usability measurement, and designing UI design systems and style guides for an adaptive web-mobile based application and native iOS consumer application.