Leaflink: Shop by Brands Experience

There are so many new cannabis brands and products that are being published in the Leaflink.com platform every day. Leaflink Retailer Customers were now finding themselves constantly on a wild goose chase to now find new products every day. They needed a massive change in the Wholesaler partners’ marketplace browsing experience to help bring more efficiency to the product discovery and evaluation process. My role as a hired design consultant was to perform a user-experience audit, synthesize patterns, and define recommendations for a brand new Wholesaler browsing experience. I worked on some key features and built a basic prototype that Leaflink could put back into the hands of their customers to simulate the test experience, and measure with qualitative feedback. I spent five days working on research, the design audit, and designing and delivering a prototype solution for their product team could test on ten existing customers.