This is an unsolicited campaign concept for an existing Indian haircare brand, built around the idea of beauty with attitude. The visual system uses a bold yellow palette, a distinctive wordmark and a recurring sticker shape to connect six different assets: product packaging, hero imagery, customer review graphics, ingredient callouts, advertising and a printed zine.

Conceptual art direction, packaging, social media graphics, campaign artwork and editorial print design.

Rather than treating every post as a separate design, the project explores how a recognisable visual language can make an entire social media campaign feel consistent while remaining flexible across formats.