Type that behaves like a physical object instead of a font choice.
Key art for Pixalette, a designathon run by Pragyan in collaboration with Graphique, built around a retro-futurism theme.
Make the name feel like an actual place you could walk into. Which meant the type had to stop behaving like type and start behaving like an object with real weight, angle, and its own light source.
A project exploring bold visuals, playful compositions, and vibrant design to build a distinctive visual identity for a designathon with a retro-futurism theme