Game Day Fan Travel is a booking platform for college sports fans. Backed by a global travel company Road Rebel with 25 years of experience, the service allows fans to book hotels while directly supporting student-athletes through NIL programs.
Design a website that seems familiar with the main website of the company.
Make the new page feel modern and fundamental.
Reuse styles and fonts from the previous cooperation with the client.
Process
1. Research and References The process began with an analysis of competitors and top-tier products across various industries to identify the most effective layouts and UI patterns.
Defining the Visual Style A neutral base palette of black, gray, and white was selected to establish a professional foundation. Acid green was introduced as a high-contrast accent color to guide user attention and inject "sporty" energy into the interface.
Crafting the Desktop Version The desktop homepage was designed using signature typography and a clean, spacious grid. This approach ensured the site felt premium and trustworthy.
Designing Responsive Layouts Following the approval of the desktop version, the layout was adapted for tablet and mobile devices. Key elements were reorganized into a mobile-friendly format to maintain a seamless user experience.
Polishing Technical Handoff The final stage involved preparing a comprehensive UI kit and detailed documentation for the development team. Specific annotations were included to clarify system logic and ensure precise implementation.
Result
A functional website that reflects the authority of a global organization while providing a modern, intuitive experience for sports fans.
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Posted Mar 10, 2026
Designed a responsive landing page for Game Day Fan Travel.